5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand
Is this peak brand evangelism? I think it is.
The Content Strategist
Mountain Dew
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Brand Quiz: 9 Unscientific Questions That’ll Reveal Your Corporate Identity
Warning: This quiz may throw you into the pits of an existential crisis.
Verizon’s SugarString Is Dead. Here’s What It Can Teach Us
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
RZA Is Creating Exclusive Tracks for Dr Pepper. Here’s Why
Renowned hip-hop producer RZA has a new track for you, but it won’t be available for download on iTunes. Instead, it will live as a piece of streaming, branded content on Complex.com.
Mountain Dew, Courting Too Much Controversy
Mountain Dew might have thought twice about the risk and reward from a deal with someone just as focused on branding as it is.
Mountain Dew Debacle, CNN Reality Shows, Visible Measures’ $21.5 M
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Topics for today are: The Mountain Dew Naming Contest and Visible Measures Raises $21.5 Million for Digital Video Efforts.