How the Explainer Changed Digital Media Forever
Did the Vox experiment, an entire media brand based around explainers, ultimately work out? It depends on whom you ask.
The Content Strategist
Mint
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The Future of Content Marketing Isn’t Content Marketing
Content marketing has been stuck in the hype cycle for years. Now the industry is finally ready to break out.
How Mint Turned Content Into a Big Business
Brands from all industries dream of building a big-time audience. For digital personal finance service Mint, there's no need to dream.
Social Media Marketing ROI Data Exposed For Over 100 Brands
Dachis Group put together a list of 101 companies who are successfully delivering on Social Business ROI.
PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…