4 Ways Banks Can Reach Millennials
Banks will never be GoPro, but that doesn't mean they can't build connections.
The Content Strategist
Millennial Marketing
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Infographic: What Gen Z Wants From Brands
While marketers are busy strategizing how to reach millennials, there's a younger, more tapped-in audience they should be targeting: Gen Z.
Meet Snapchat Discover, the New Millennial Media Network
You'll soon find content from People, Comedy Central, and more among your friends' selfies on Snapchat Stories.
How ‘Zines Help Big Brands Keep It Real
Millennials are good at discerning when brands are inauthentic and disingenuine. One way to strike a chord with them? Old-fashioned zines, as Nike and Red Bull demonstrate.
Study: YouTube Stars More Popular, Influential Among Teens Than Mainstream Celebs
A recent survey from Variety found that YouTube stars are more popular than mainstream celerities among U.S. teens—and those teens are more likely to make purchases based on what YouTube stars say.