1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit
People have been arguing that content—not data—is now the key barrier to marketing success. At Marketing Nation Summit, that theory became a reality.
The Content Strategist
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Make Sure Data Isn’t Your Downfall
Marketers seem fixated on gathering as much data as possible when they should really put all of their chips into finding the right data.
4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch
There's a big difference between data and insights.
How Big Is Your Marketing Stack?
There are nearly 4,000 martech tools available, but how big does your marketing stack really need to be?