The Content Strategist
Marketing teams have spent three years experimenting with generative AI. Some have discovered genuine efficiency gains. But far too many others have simply accumulated tool subscriptions while their teams’ frustration mounts. That’s because there’s still a gap between AI’s promise and its practical value — you know, all those “AI best practices” that no one can…
There are thousands of marketing tools to choose from, but these are the ones that really matter.
We've sifted out the top 10 nuggets of information from some of the best B2B marketers in the biz.
The reality is that companies have produced a lot of bad content in 2014, and a lot of marketing technologies didn't deliver on the promise of better ROI.
Here's what you missed while searching for content marketing conferences with a 24/7 open bar.
ExactTarget’s massive, 2,500-marketer 2014 State of Marketing survey is out, and, as expected, this year’s big winner is destined to be banner ads. Just kidding. It’s all about content — especially when you read between the lines. Fifty seven percent of marketers plan to increase their content management spend in 2014; unsurprisingly, 57 percent also…
In his new book, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk equates social media marketing with boxing. Everyone wants to land a big right hook heard ’round the world, but that only works if you’ve set yourself up with a series of strategic (and content-rich) jabs. Of course, all that jabbing tires marketers out, and…
User experience and revenue are two equal forces that are sometimes at odds.
