How Lenovo Gets 60,000 Employees to Share Company Content
Lenovo wanted to help employees engage and collaborate, so it built its own Facebook.
The Content Strategist
Lenovo wanted to help employees engage and collaborate, so it built its own Facebook.
For many in the media industry, native advertising spells doom and gloom for journalism. But at The Daily Beast the perspective is far sunnier.
In August, social, digital, and traditional marketing collided in fascinating ways.
It's football season, and Lenovo/The Onion's razor-sharp parody of Hard Knocks and office fantasy leagues is back.
ClickZ reports that Lenovo has launched the Year of Do Facebook app, which lets fans of its page share their New Year's resolutions.
McDonald's has put out its first TV ad that asks viewers to log onto Twitter and join in on a conversation, Mashable reports.
To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."