How Lenovo Gets 60,000 Employees to Share Company Content
Lenovo wanted to help employees engage and collaborate, so it built its own Facebook.
The Content Strategist
Lenovo
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‘We’ve Gone All In’: Why The Daily Beast Wants to Save Journalism Through Content Marketing
For many in the media industry, native advertising spells doom and gloom for journalism. But at The Daily Beast the perspective is far sunnier.
The Best Branded Content of August
In August, social, digital, and traditional marketing collided in fascinating ways.
Lenovo’s Fantasy Football Mockumentary Is Back, and It’s Awesome
It's football season, and Lenovo/The Onion's razor-sharp parody of Hard Knocks and office fantasy leagues is back.
New Year Resolution App, Art of Newsjacking, Radio on Smartphones
ClickZ reports that Lenovo has launched the Year of Do Facebook app, which lets fans of its page share their New Year's resolutions.
McDonald’s # Campaign, Content Bests Banner Ads, (RED) Mobile Giving
McDonald's has put out its first TV ad that asks viewers to log onto Twitter and join in on a conversation, Mashable reports.
Lenovo’s BuzzFeed Campaign, Facebook Pages-only Stream, Freelancers Gain
To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."