‘Give Them Back Something of Value’: How to Start Your Lead Generation Program
The fact that 100,000 people signed up for a brand newsletter may surprise some. For GE, however, it's the culmination of a commitment to content marketing.
The Content Strategist
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2018’s Content Metric of the Year: Time
Every marketer should find a way to tie content to revenue. Content metrics that measure time offer a path to the hard ROI they crave.
The 4 Basic Truths of Good Sales Enablement Content
When creating sales enablement content, you may not be able to interview leads directly, but you can talk to the next best audience: your sales team.
Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
Sirius Decisions has found that articles are the third-most impactful type of content for B2B C-suite buyers. But how do you measure each one's influence?
The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know
Are you ready for a marketing framework that made 3,000 people act like they just saw Beyoncé?
This One Lead Gen Metric Will Help You Show Marketing ROI
Lead generation is a critical component of many content marketing programs, but it's not always easy to measure. This metric can help.
How Docalytics Became Our Secret Weapon
We knew Docalytics had the potential to change downloadable content. But we didn't know how much it would become our secret weapon.
How to Build a Better Lead Form
How many fields should you include in the lead form? What do you prioritize? Should you ask for a phone number? Age? Location? What about placement?
What You Gain (and Lose) With Ungated Content
For consumers, any exchange of information with a brand is a transaction. So how can brands use ungated content to make those interactions better?