The Content Strategist
A practical guide for B2B content marketers whose thought leadership needs to move the people who sign the contract. Your content program has never produced more output, and senior buyers have never been less impressed. The dashboards look healthy: impressions are up, downloads are tracking, the newsletter is growing. Then a sales leader joins the…
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed…
Our Content Measurement Maturity Model is here to help: Four stages, 10 steps, and a clear path for measuring your true content marketing ROI.
Banner ads are like digital mosquitos—painfully annoying things that follow you around everywhere. But what if we are using them the wrong way?
While content conversion doesn't follow a linear pathway, you can chart these stages to tie your marketing efforts to revenue.
Break up your major assets into divisible pieces of content. These are the "spokes" that drive leads back to your "hub" content.
Use this simple, structured brainstorm template to come up with ideas for high-impact lead generation content.
Too much time spent picking the low-hanging fruit means less time watering the tree. Eventually the tree stops growing.
Spiralytics just released a meta infographic about crafting lead generation infographics, and it's full of statistics and tips worth sharing.
