Why the Newsletter Is the Most Important Part of Content Marketing
Building an email list should be your first mission as a publisher. Here's why.
The Content Strategist
KissMetrics
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Infographic: 2015’s Biggest Content Marketing Trends
We still don't have flying cars, but we do have some fascinating trends.
How Mint Turned Content Into a Big Business
Brands from all industries dream of building a big-time audience. For digital personal finance service Mint, there's no need to dream.
Neil Patel Reveals How to Tie Your Content Marketing to Revenue
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
Should You Drive Traffic by Commenting on Other People’s Blogs?
Just by commenting on various third-party blogs for one month, Neil Patel got thousands of visitors to his own blog—and a corporate speaking engagement worth $25,000.
The Haters Have It Wrong: The Ice Bucket Challenge Is a Case Study in Great UGC Marketing
The ALS Ice Bucket Challenge stands as a testament to the power of campaigns that inspire people to create compelling content around a simple concept—something the marketing world has known about for some time.
These 4 Companies Prove That Content Marketing Is Essential to Startups
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
What Content Marketers Can Learn from Celebrity Branding
What do Jay-Z and content marketing have in common? More than you realize.
5 Ways to Create Better Content for Mobile Users
One of the biggest challenges for marketers and bloggers is to create a positive user experience (UX) for mobile devices.