‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up
When it comes to sponsored content, what counts as honesty?
The Content Strategist
jeff jarvis
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Intellectual Voyeurism: The Understated Value of Twitter
Twitter’s unique offering is the ability to listen in on conversations between the brightest minds in your industry.
Applying Facebook’s Business Model To Journalism
Journalism professor and media blogger Jeff Jarvis argues that media companies should take note of Facebook's "relationship business" model.
Content Strategy Showdown: Reblog or Retweet?
Which content-sharing strategy do you think is more effective: reblogging or retweeting? In a recent post on Z-Blog, reblogging is a better approach because it offers added value for your readers while bringing your blog more credibility. They explain: “Reblogging isn’t just a potent means of secondary content promotion, it makes quoting others easier and consequently we…