Content Marketing Showdown: Apple vs. Samsung
Samsung has battled against Apple for cultural relevance, but how much have those efforts actually paid off?
The Content Strategist
Jay-Z
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How SXSW Interactive Became a Hotbed for Brand Marketing
For the five days of SXSWi each March, Austin has also become the center of the marketing universe.
Brands Are Superimposing Themselves Into Music Videos, but Is That a Good Idea?
Will consumers really accept the sudden appearance of retroactive product placement in their favorite music videos?
Drake Shake: The App Every Brand Should Copy
“Utility and entertainment” may sound like weird surcharges on your hotel bill, but they’re also the primary two elements that brands are trying to provide with their content. Brands either want to help people do things—think of the IKEA app that virtually projects furniture into your home or Copyblogger’s excellent Authority seminars and webinars—or they want…
Magna Carta Holy Fail? A Samsung/Jay-Z Release Postmortem
There's one big lesson from Samsung's Independence Day promo with Jay-Z: While exclusive content can get a technology platform its best publicity in months, consumers will be ruthless if they don't get it exactly as expected.
What Content Marketers Can Learn from Celebrity Branding
What do Jay-Z and content marketing have in common? More than you realize.
Jay-Z’s World Reverberates in Life and Times [VIDEO]
Full of articles, photos and videos about sports, music and fashion, the content isn't necessarily about Jay-Z, but he's everywhere.