Why Do Insurance Companies Advertise So Much?
Insurance isn't a "cool" product. But with clever jingles and catchphrases, marketers know how to get insurance advertising to stick in your mind.
The Content Strategist
Insurance Content Marketing
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AIG CMO David May on Creating Killer Content in the Insurance Industry
"Just because somebody does content doesn't mean that they make it valuable."
Premium Publishers: How the Insurance Industry Learned to Love Content
Insurance is thought of as a 'boring' industry. But these brands are using smart content to prove it's anything but.
What the Hell Is a Microsite and Why Do I Need One?
Admit it: You're probably not sure what a "microsite" actually is, and how it can help with your strategy in the long run.
7 Lessons From BlackRock and Guardian Life on Hurdling Content Marketing Compliance Issues
Despite working in industries laden with compliance regulations, Tara Meehan and Ann Hynek have figured out the secret to publishing quickly.
5 Tips for Creating Incredible Branded Videos From Industry Leaders
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."
5 Awesome Brand Videos That Harness the Power of Music
Music has been called the universal language, and brands know this, often using music to accentuate their content's message. But what's really cool is when music becomes the center of attention. Here are a handful of brands who pushed music into the spotlight.
These Bands Rock Out With Brands, and Their Fans Love It
Believe it or not, brands—seemingly the enemy of bands and their "realness"—are a good option for making great music and creating an enjoyable, useful product for consumers. If brand–band partnerships are done well and honestly, both parties can come out of the recording studio with an amazing new product.