Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
The Content Strategist
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This Psychological Trick Can Make You a More Empathetic Marketer
Before you try to sell your customers a solution, make sure you understand their biggest problems.
The Best B2B Content, According to The Economist’s Top Content Marketer
Mina Seetharaman has a message for brands: If you're not solving a real problem for people, you shouldn't create content.
Every Minute, the Internet Goes Through an Incredible Amount of Content
A new graphic shows just how much competition there is for attention across the major platforms that dominate the internet.
Why Facebook Should Be Worried About Other Social Networks
Social networks need to keep new users engaged to survive. A new survey suggests that Facebook is failing to do that, and other networks are catching up.
Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
In our roundup of great marketing, media, and tech articles, our staff looks at stories about bypassing Facebook's algorithm, Washington D.C. trolls, and more.
Women Are Angry About the Election. Here’s How They’re Taking Action Online
In an era when fake news and hateful headlines can influence an election, it feels particularly important to show how social media can promote equality and morality.
Infographic: The Epic Media Battle Between Instagram and Snapchat
Instagram Stories and Snapchat Stories are very similar, but is one platform stronger than the other?
Ghost Social: The Curious Case of the iPad Pro Ad
Examining the dark posts that reveal what brands really think of us.