The Content Strategist
The marriage of design and journalism, the infographic is a powerful storytelling device.
Most marketers are focusing on blogs, but only 29 percent of consumers will likely read a blog post thoroughly. What's the disconnect?
What if there were an easy way to increase your click-through rate on branded content by 146 percent?
One-third of companies don't have a clear brand employment strategy. But to attract the best candidates, you need to showcase your company's culture.
Don't be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter.
In the first 60 seconds of your day, Facebook users click the "like" button 4 million times.
Next time someone scoffs at the importance of content marketing, feel free to tell them they're not just a few years behind. They're 284 years behind.
There's a good chance you spend over 40 percent of your day doing non-work tasks.
Marketers are particularly fond of both booze and metaphors. Put them together, and you've got a winning recipe.
These phrases felt like game-changers when they first entered the lexicon—but with all due respect, we're no longer thinking outside of the box when we ping someone and ask them to keep their eye on the ball.
