When to Use Humor in Content Marketing
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
The Content Strategist
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
Rule #1: Don't refer to yourself as a thought leader.
For those who wished Dr. Seuss could've live-streamed his juice.
“Welcome to the Facebook Hotel!" the clerk said. “Your dog died six years ago today!"
First thing's first: Get a goofy hairstyle.
Who would win the Hunger Games in this room? Would you rather have baby carrot arms or a baked ham body? Most importantly, can you sound like a dolphin?
If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you.
Sometimes brands fool us. Other times, they just look like fools.
Gamification? Newsjacking? Micro-moments? Business lingo is truly a horrible language, and these content marketing buzzwords are the worst of the worst.