The Content Strategist
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
Despite native advertising's impressive rise, universal best practices remain elusive.
In August, social, digital, and traditional marketing collided in fascinating ways.
Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.
HP's VP of global digital support explains why he's not impressed with the content produced by most companies today.
