The Content Strategist
Stories by content strategy and content marketing contributors.
It’s tempting to define your voice as something you know a lot about or something related to your job, but your true voice is already defined. You just have to find it.
If you’re like most freelancers, you started your business as a sole proprietorship. Actually, if you’re like most freelancers, you just started finding gigs and didn’t consider your business structure at the beginning. Now and then you might wonder if you should incorporate, but it’s an easy issue to procrastinate ⎯ after all, meeting that…
The blogosphere is a huge garbage dump. There’s trash everywhere. Pieces of broken furniture, shards of sharp glass and rotting food dominate the landscape. But every once in a while, under a pile of waste, there’s a gem. And chances are, if it’s a good gem, it will be shared widely. Because everybody loves a…
Congratulations! Really. You not only managed to land a job in this sour-faced economy, but you’ve managed to secure a job as a WRITER for your company blog. We writers know that to be paid by the electronic pen these days is to truly hit gold. More importantly, I’ll be sure to look your way…
I had a conversation with a stranger on a boat when I was out living the Internet lifestyle a little bit ago (you know, cruising to Bermuda). We were at the bar and started by chatting about how rough the ride was, and other small talk. Eventually, the man asked me what I did for…
