This Content Campaign Increased Applications to Work at GE by 800 Percent
Think content is just for marketing? Let me introduce you to Owen.
The Content Strategist
General Electric
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GE’s Crazy, Experimental Podcast Is ‘Serial’ for Coders
How do you get people excited by industrial software? With a complex, semi-fictional narrative podcast.
State of Content Marketing: B2B Tech
In our latest state of content marketing e-book, we examine how top companies in the B2B tech industry are using content to fuel their growth and transform their businesses.
Brian Grazer and Ron Howard Are Making a TV Series for GE
Science, tech, and Ron Howard are coming to National Geographic—all in the name of GE.
Inside Smart USA’s Brilliant ‘Edutainment’ Strategy
Smart USA is taking on an Olympic-sized challenge and making hilarious instructional videos. But that's just the beginning.
Why Starbucks Is Trying to Launch a Media Company
Now brewing at Starbucks: content, and lots of it.
What Ad Buyers Still Don’t Get About Sponsored Content
Why are brands giving up so quickly on BuzzFeed's sponsored content?
And the Trippiest Marketing Campaign Ideas Goes to: Totino’s Pizza Rolls
Totino's challenged Tim and Eric to use pizza rolls in as many ways as possible. What the two did with the prompt is trippy to say the least.
‘Traditional Marketing Is Broken,’ Declares Richard Edelman
In Chicago today, the head of the world's largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as President and CEO, stated that much of the marketing we've grown up with "is a short-term and broken model."