Getting Gen Z: Inside HP’s Colorful & Creative Innovation Magazine
Magazines aren't dead; they're just different. And they're a big part of HP's plan to reach future employees and customers who belong to Gen Z.
The Content Strategist
Gen Z
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How Cannabis Marketing Is Growing From The Ground Up
Cannabis marketers have been handcuffed by censorship and inconsistent regulations. But as the industry grows, marketers are starting to see progress.
Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
Gen Z and millennials are changing the way that brands market and position themselves in the market. The solution: social impact storytelling.
State of Content Marketing 2019: Creativity Strikes Back
After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a few key factors.
Less Than Half of Baby Boomers Like Seeing Diversity in Ads
While Americans have become more open-minded on race and gender over time, it's clear that not everyone likes to see different types of people in commercials.
5 Things Marketers Need to Know About Gen Z
Forget about millennials. Marketers are moving on to the newer, younger consumers: Generation Z.