Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
Gen Z and millennials are changing the way that brands market and position themselves in the market. The solution: social impact storytelling.
The Content Strategist
GE Reports
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State of Content Marketing 2019: Creativity Strikes Back
After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a few key factors.
Should We Blame Content Marketing for the ‘Death of Business Reporting’?
Content marketing works best when it becomes fuel for media relations, not a replacement for it.
Why the Newsletter Is the Most Important Part of Content Marketing
Building an email list should be your first mission as a publisher. Here's why.
GE’s Crazy, Experimental Podcast Is ‘Serial’ for Coders
How do you get people excited by industrial software? With a complex, semi-fictional narrative podcast.
State of Content Marketing B2B Tech: Trends and Case Studies Transforming the Industry
In our latest state of content marketing e-book, we examine how top companies in the B2B tech industry are using content to fuel their growth and transform their businesses.
State of Content Marketing: B2B Tech
In our latest state of content marketing e-book, we examine how top companies in the B2B tech industry are using content to fuel their growth and transform their businesses.
If GE’s Video Strategy Doesn’t Inspire You as a Marketer, You’re Probably Dead
Over the years, GE has done some pretty out-there stuff.
Rising ROI: Why Brands Are Going All-In on Multimedia Content
Visual content isn't only effective for producing engagement and clicks—it might also create more direct sales than other types of content.