The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
The Content Strategist
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Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics
What are your go-to content marketing metrics?
‘Werner Herzog Talks Virtual Reality,’ and 6 Other Stories You Should Read This Week
Here's what you missed what you missed this the week while listening to "Space Oddity" one too many times.
5 Big Ways Content Marketing Will Change in 2016
These sweeping trends will make marketers rethink everything they know about content.
Infographic: The State of the Media Industry
Software company Cision has given the media industry its routine checkup, and the diagnosis is here in form of its new State of the Media 2015 report. Cision surveyed 200 journalists and condensed its findings into one nifty infographic—there’s even a timeline of key events that shaped the media industry last year. But what really…
The Ultimate Content Marketer’s Guide to Syndication and Licensed Content
Today, syndication is still a big part of traditional media's business model. But like everything else, it's being tugged apart by technology.
25 Stats Content Marketers Need to Know
Take in the numbers, ye content marketing nerds, and rejoice.
Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To
A successful Twitter chat doesn’t just expand a brand’s reach—it inherently makes a statement about what the brand stands for.
‘We Believe in Stories’: GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag
GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.