Can Apple News Take Down Facebook, Snapchat, and Flipboard?
Apple's developers don't want you going to Facebook for your news. Or Snapchat. Or Twitter. They want you on the Apple News App.
The Content Strategist
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5 Lessons for Brand Publishers From the NYT Innovation Report
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
Does Influencer Marketing Really Work?
All hail the power of influencers, right? If one popular person can be your brand's mouthpiece, then shouldn't you leverage that asset to boost your marketing campaigns? Marcy Massura, North American digital lead for MSLGROUP, thinks so.
Paper: The Latest Step In Facebook’s Native Ad Master Plan
On Monday, Facebook introduced Paper, a ‘social newspaper’ app that feels like Flipboard and Facebook had a beautiful love child raised and nurtured by Apple.
Flipboard Grows, Fresh App Social Product Reviews, Magazine Sales Spiral
Tablet magazine Flipboard has brought on eight new employees, some of which include three former Hulu execs.
New York Times Agrees to Place Content on Flipboard
The New York Times has, for the first time, given a third party app, Flipboard, access to its entire content.
Sponsored Post Series Can Work for Both Advertisers and Publishers
If a sponsored series increases your bottom line so you can invest more in content or expand your posts, it may be well worth the effort.