How Axe Found Its (Marketing) Magic
At long last, Axe's advertising can pass the smell test.
The Content Strategist
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Contently Case Story: Inside BlackRock’s Ambitious, Global Storytelling Effort
You probably don't know Jim and Lyn. Or Alberto and Nory. Or Jörg and Brigit. But odds are, you can relate to their stories on some level.
Best Branded Content of May: Is Augmented Reality the New MVP of Advertising?
We talk about augmented reality like it isn't coming until the 2020s, but news flash: It's already here.
Infographic: Why Social Media Is the Future of Hiring
Does your hiring process have a case of the Mondays?
What Brian and Amanda Read This Week
Here's what you missed while watching a guy literally eat his shirt because of a basketball game and some wizard named Steph Curry...
This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
"I really like this photo of me lounging on top of a Prius."
How Wattpad Became the Hottest New Influencer Marketing Platform
Forget Instagram, Vine, and Snapchat. Brands are now reaching millions of people through fan fiction.
Why Is It So Hard for Millennials to Become Content Strategists?
Unlike other roles in digital journalism and marketing, content strategy has no set path. That needs to change.
Will Brands Fund the Next Spotlight?
How far are we from a brand winning a Pulitzer?