Brand Newsrooms: Innovators or Noisemakers?
We know when we've encountered a great story, but what we sometimes can't see is the machine that connected us to it. For brands and marketers, content production is only one variable in the equation.
The Content Strategist
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Magna Carta Holy Fail? A Samsung/Jay-Z Release Postmortem
There's one big lesson from Samsung's Independence Day promo with Jay-Z: While exclusive content can get a technology platform its best publicity in months, consumers will be ruthless if they don't get it exactly as expected.
Booze + Arguments = America (= Shareability)
Just in time for 4th of July, a new content meme is taking off: USA maps that seem primed to provoke debate and dissent. And they're working. If the Founding Fathers had the Thrillist "Red, White, & Booze" map, they'd be arguing too much over Yuengling vs. Yards to get a darned thing done.
So, How Long Will This #HashtagMarketingCraze Last?
For brands, campaign slogans increasingly need to be short, quippy, and preceded by a pound symbol to up their social media quotient. Is this a fad or a lasting trend in marketing?
The Struggle To Make Seltzer Sexier
Attempting to lift a decades-old brand into the digital age isn't easy, as seltzer brand Vintage is finding out as it develops an online content strategy as part of a brand overhaul.
Nonprofits Need to Rethink Their Infographic Addiction
A look at whether nonprofits are failing to make a lasting emotional connection to potential donors by relying on seemingly appealing presentations of colors and numbers.
If You Don’t Tell Your Story, They’ll Tell It For You
Combating misinformation isn't about "transparency," despite what dozens of social media consultants will tell you. It's about crafting a consistent brand narrative that doesn't leave audiences thirsting to fill in the gaps.
How Content Drives Social Good Campaigns
For brands looking to launch a corporate philanthropy campaign, the creation of compelling content is an important part of engaging target audiences with the initiative. But simply creating content is not enough. It’s crucial to develop a strategic plan for creating and disseminating that content so it can drive the right audience to the campaign.…
Milwaukee Police and the New Face of Law-Enforcement Media
Police departments are changing how they communicate with, and respond to, the communities they serve and the news media that covers them.