The Content Strategist
Why would a start-up coworking space want to be investing in high-quality blog content and a professionally-produced series of videos? Courtney Boyd Myers explains why she's working with a shared workspace called Fueled Collective to do just that.
Make great content. Make it original. And make it meaningful. Brands becoming publishers is like, so last year. Like it or not, brands are already there – whether it’s through sponsored content, through their social media channels, through a wholly-owned content property or through their CEO’s personal MySpace page – and there’s no going back.…
Native advertising gets a lot of criticism from journalism purists, but it's starting to create the revenue results that media outlets desperately need. Here's why we'll all start to accept it.
Stephanie Losee is the Managing Editor of Dell Global Communications. A former writer at Fortune and editor at PC Magazine, Stephanie co-wrote the nonfiction books You’ve Only Got Three Seconds and Office Mate, which was selected as Reuters’ Business Book of the Week and has appeared in publications ranging from The New York Times and…
One editor offers a few pointers with regard to how storytellers can keep the importance of their audience front-and-center throughout the narrative process.
It’s an old maxim of journalism: Yesterday’s newspaper doesn’t make tomorrow’s news. And, the fact of the matter is, the same thing holds for branded content. Brands want to be seen as relevant, and sometimes even as cutting edge–especially if they’re investing resources into content marketing and storytelling to do just that. The lengthy,…
Tomas Kellner, a former journalist now employed as managing editor of GE's blog GE Reports, talks to The Strategist about what its editorial strategy looks like and how the company envisions success.
The Strategist spoke with Melissa Lafsky Wall, the branded content strategist who most recently was tasked with expanding upstart dating site HowAboutWe's content presence.
Every week, we want to highlight an example of a brand that's telling amazing stories through content. This week, it's GE Capital and Slate magazine, with an in-depth look at Flying Food Group, the middle-market business that keeps the nation's air travelers in chicken cordon bleu.
