The Content Strategist
With mobile usage on the rise and more and more people discovering content via social channels, publishers are left with a big question: What do I do with my desktop homepage? Some are even wondering if the homepage is dead. RebelMouse, a tool that can turn a homepage into a “social frontpage,” is one answer.…
With its fast-growing user base, disappearing messages, and sext-friendly reputation, Snapchat has been a bit of a mystery for brand marketers. But they just added a nice feature that’s getting marketers excited (no, not in that way) for the future. It’s called Snapchat Stories, and it enables users to string together a collection of photos…
Meet Zoe Beyer, the genius social media specialist responsible for A24 Films' engaging and hilarious social media strategy.
Brands have been keen to the benefits of bringing in journalists to create content for some time, but now, they’re starting to utilize photojournalists, too. A prime example is GE, a brand that’s long been ahead of the curve when it comes to content. Last Friday, September 20th, they invited six influential Instagram photographers/aviation nerds…
When a PR disaster strikes, brands are quick to turn to social media — particularly Twitter — to extinguish the flames. But that 140 character limit can be prohibitive when dealing with an emotionally-charged situation. Bank of America felt it in early July after responding to tweets from the anti-corporate activist group Occupy L.A. with…
Welcome to The Contently Show, the world’s leading video program about the future of content. In each episode, Contently CCO Shane Snow and VP of Content Sam Slaughter will attempt to navigate the content universe in their metaphorical Millennium Falcon as they interview some of the industry’s most sage Jedi masters. This week’s guest is…
As part of The Strategist's ongoing, ahem, "research" into the world of brand-created content, we found ourselves thoroughly sucked into the brand content designed for people for whom Labor Day just means ski season is impending. That's right -- luxury brand publishers. Our guilty pleasure. And yours now, too.
The Strategist spoke with Content Marketing Institute founder Joe Pulizzi about the future of branded content, how he believes we're just past the stage of early adoption, and what every brand strategist should know and expect as they commit to content.
Jessica Bennett was a senior editor at Newsweek before joining Tumblr as executive editor, and now is editorial director at Sheryl Sandberg's non-profit, Lean In. The Strategist spoke with Bennett about the transition from journalism to branded content, her new gig at Lean In and how women in media can succeed in leadership.
