The Content Strategist
Here’s a content marketing quote you probably haven’t heard: “Snapchat is my most valuable marketing tool right now.” That wasn’t said by the CEO of some weird Brooklyn organic lingerie company, but Gary Vaynerchuck, the renown agency founder and best-selling author. “It’s not how many followers you have, it’s how many care,” said Vaynerchuck about…
As content strategists brainstorm types of content that will inspire users to share and engage meaningfully, there’s no better choice than videos that teach your visitors something new and show off your expertise. This type of content tends to do two things really well: be highly sharable, by being visual and instructive, and it earns…
“If, as I’ve been led to believe, this is a post-pageview world, then we must be living in a zombie apocalypse, as I’m relentlessly haunted by the metric’s lifeless corpse.” Those are the words of Brian Abelson, a data scientist and the 2013 OpenNews Fellow at The New York Times, who spent the last year…
This article is part of a series on stories and storytellers, done in partnership with Narratively, a platform dedicated to original, in-depth, and untold stories.
Though long a premiere destination for brands looking to engage with consumers, Twitter hasn’t been the best place to tell comprehensive narratives native to the platform. After all, a brand’s Twitter profile usually contains a jumble of Tweets, replies, and mentions by other users, making the platform a great place to distribute and talk about…
In his keynote presentation at the Contently Brand Publishing Summit last week, Gary Vaynerchuk spoke passionately about access. We’re all creating content, but we need to think more about reaching the right readers and engaging them. During the Summit, we polled the content marketers in attendance about their approach, asking, how do you make sure…
As former Luminate executive Chas Edwards recently said in Adage: “It’s the pictures, stupid.” Image share rates are soaring. Pinterest, SnapChat, and Instagram are attracting legions of new users. And as a result, marketers are scrambling to put together an effective visual content strategy. Enter ThingLink, a free, easy-to-use tool that makes images interactive. You…
It’s no secret that visual content is a big key to unlocking brand engagement. A study by MBooth and Simply Measure examined the top 10 brands on Facebook and found that users liked photos twice as often as text updates and shared videos 12 times more than photo and text posts combined. At the moment,…
In 2001, just a year into the new millennium, Samsung was already having a Millennial problem. The company was having a hard time reaching new, younger consumers who considered technology an essential part of their day-to-day lives. Pressure was on Samsung’s marketing team to grow their global market share, and it was clear that reaching…
