As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021
Marketing leaders came into 2020 with comprehensive plans, then had to throw them out the window. Here's how we can learn from our struggles next year.
The Content Strategist
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5 Logistical Tips That’ll Help You Pull Off a Great Webinar
All good webinars need unique subject matter and a strong narrative. But what separates a good webinar from a great one are the logistics.
How to Make the Case for Content Marketing in Uncertain Times
People have reached out asking for advice on protecting their content marketing budgets in these uncertain times. Here's how to make the case.
How Does Coronavirus Change the Way We Do Our Job as Marketers?
Even though many of us are working from home, we're still working. And the coronavirus pandemic changes how we do our jobs.
The 2019 Contently Summit: Keynote Presentations
The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues.
The 7 Most Important Takeaways From the Contently Summit
Today's marketers are expected to write, shoot video, run campaigns, analyze data, and maybe sleep if there's any time left. That's an impossible model for success.
5 Smart Ways Brands Can Get More Value From Freelancers
Transparency is ultimately a timesaver.
Beyond the Blog Post: 6 Content Formats Your Audience Wants
The written word is here to stay, but that doesn't mean you can rely solely on blog posts. Here are six other content formats worth exploring.
1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit
When you sit down at a slot machine, you never know if your investment will provide any sort of return. That's kind of how marketing used to work.