‘Moby-Dick in the ClickHole,’ and 5 Other Stories You Should Read
Here's what you missed while trying to ignore Cup-Gate.
The Content Strategist
Esquire
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What We’re Reading: Lord Zuckerberg, How to Define Content, and the Origin of Tom Wolfe
Every Friday, we'll be rounding up the best articles we've read that week, with a quick summary on why we felt compelled to share them.
Content Catchup: National Geographic’s Engagement Empire, Millennials on Social, and More Must-Reads
Here's what you missed while trying to figure out if the pope was going to ruin your commute.
12 Things Marketers Can Learn From the Esquire Archives
Esquire just opened up its 82-year archive to subscribers, which means one thing: thousands of awesome vintage print ads.
Gilt Groupe’s Secret To Engaging Male Shoppers: Stylish Content
Gilt Groupe, a powerhouse fashion e-commerce site with more than 3.5 million members, grew its mens shopping destination, Gilt Man, with not just a little help from content. The site features witty commentary and helpful how-to advice for men who want to dress sharp. It’s editorial content meant to engage readers and build trust in…