The Content Strategist
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
Learn about the biggest B2B content marketing trends like interactive tools, educational courses, branded shows, and more.
Damn near every marketer uses email as a marketing channel. So how do you make an email newsletter that stands out from the crowd?
Questions have been the content metric I secretly value over likes, shares, and views. Did I spark enough curiosity to make someone want to learn more?
Colleges may be getting better at adapting to digital media, but graduates interested in content marketing internships still have a lot to learn.
Event marketing might conjure up images of networking happy hours, but in reality, it requires articles, emails, presentation decks, and more.
There's no way to please everyone, but brands can still do a better job making sure their marketing emails are relevant and customized.
Judging by the headlines, companies risk falling behind if they don't go all in on mobile. But in the B2B space, that narrative is a giant misconception.
A new graphic shows just how much competition there is for attention across the major platforms that dominate the internet.
