Your Brand Needs a Conscience
Consumers don't just want great products—they want to see that companies know the difference between right and wrong.
The Content Strategist
Edelman
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‘There’s a Space Race Here’: Steve Rubel on How Agencies Can Survive in a Content-Driven World
We talked to Steve Rubel, Edelman's Chief Content Strategist, about how agencies fit into the content 'space race,' the importance of distribution, and why content marketing may not be right for all brands.
Here’s What You Missed at the Contently Summit (Video)
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
4 Audience Growth Trends for 2015
What does liquoring up your lawyers have to do with content marketing? Quite a lot, as was revealed at the Contently Summit last week.
‘Traditional Marketing Is Broken,’ Declares Richard Edelman
In Chicago today, the head of the world's largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as President and CEO, stated that much of the marketing we've grown up with "is a short-term and broken model."
The Contently Show Episode 2: The Attack of Long-Form Storytelling
Welcome to The Contently Show, the world’s leading video program about the future of content. In each episode, Contently CCO Shane Snow and VP of Content Sam Slaughter will attempt to navigate the content universe in their metaphorical Millennium Falcon as they interview some of the industry’s most sage Jedi masters. This week’s guest is…
Content at Edelman, Content Curation Tips, CopyBlogger’s Site Senor
PR firm Edelman has created a new content arm of its business and hired an executive to run it, according to the New York Times.