The Most Effective and Difficult Types of Content Marketing, in One Chart
What strategies and tactics can marketers employ to engage their audiences?
The Content Strategist
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Why Content Marketers Are Using All the Wrong Metrics (and What They Should Be Measuring Instead)
In this report, we examine how flawed metrics came to dominate the media world, and how a growing movement has emerged to replace them with superior indicators of success.
These Content Marketing Trends Are Transforming the Retail Industry
Fifty-four out of a hundred consumers now say they would consider ending a relationship with a retailer that fails to directly deliver tailor-made, relevant content to them.
Ebooks’ Big Christmas, No War Stories, Top Paying Freelance Gigs
Paid Content's Robert Andrews reports on what hit it big this Christmas among consumers.