The Content Strategist
NLP (natural language processing) is a class of AI that has a direct impact on how search engines interpret content in order to deliver better results to the user. Learn more about what NLP is, and how Google is using it. In this article, we dive into innovative techniques that will help you leverage NLP for a better, optimized content strategy.
Research has shown that email marketing remains one of the most effective tactics in marketers' arsenals—in fact, you can expect an impressive $36 ROI for every $1 spent.
NLP, or natural language processing, is a growing set of AI (think: ChatGPT, Alexa, Siri) that content marketers are using for SEO. But NLP has much more to offer: Discover 5 ways NLP can advance content ideation, creation, and distribution.
AI is the MarTech everyone's talking about today. But augmented reality in marketing is starting to gain serious traction. Learn what it is and how content marketing teams can implement it strategically.
Consumers are using voice search to answer their queries, and it's delivering satisfying results. Learn how voice search impacts content marketing and how you can leverage it to your advantage.
Generative AI isn't going anywhere anytime soon. What does that mean for content's credibility? Fact-checking will soon be one of the most important practices in content marketing. Read our blog to learn more.
Money Magazine wasn't always the go-to financial advisor for a younger audience. But Dollar Scholar has helped the publication change course.
After the digital transformation comes, nano-influencer zillennials are going to take our jobs.
As brands have prioritized the customer experience and digital transformation, CMOs have had to become five-tool players to survive and eventually thrive.
