The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem?
Most brands still haven't mastered the one skill that makes content marketing work: telling relevant stories, day after day.
The Content Strategist
Contently Labs
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The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
The Content Marketer’s Guide to Growing an Audience Through Outbrain
Every content marketer wants to grow their audience. With the right approach, Outbrain can help you do just that.
This Is What the Brand Newsroom of the Future Looks Like
You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?
Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them
When a media company runs a story, the process takes minutes. When a brand publishes a piece of content, it can take days, weeks, or (sadly) months.
Data Journalism on a Shoestring Budget: 5 Easy Steps
“Data science” is the buzzword du jour, with marquee publications such as The New York Times hiring physics Ph.D.'s to shuffle through haystacks of information and find the needles that will unlock major stories. But not all publishers have those resources at their disposal—and not all content strategists have advanced degrees in probabilistic theory. Still, there are plenty of data-science tricks that can help those on a shoestring budget.
Scaling: How to Grow Up From a Brand Blog to a Brand Publisher
Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?”
Journalists vs. Marketers: How to Ease Tension Inside Brand Newsrooms
Journalists focus on storytelling, fact checking and style. Marketers couldn't care less about Oxford commas than reaching their business goals. How can colleagues from two different worlds join forces to make content magic?
The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.