Content Sutra Ep. 9: Why Brand Editors Matter
In the mad scramble to create a content strategy and prove ROI, marketers can forget something very important—craft matters.
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Content Sutra, Ep. 8: What Happens When the Algorithms Take Over?
Social media algorithms aren't just affecting the marketing world. Soon, they'll impact both media and society at large.
Content Sutra Ep. 7: Michael Brenner on the Future of Content Marketing
Michael Brenner knows why your content is failing, and he's not afraid to tell you.
Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling
What happens when people use storytelling for deception? Or downright evil?