Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook
I've spoken with close to a hundred clients over the past couple years, and doubted that I'd learn anything new. I was wrong.
The Content Strategist
content strategy series
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Create a Better Content Calendar With This 4-Pillar Framework
If you're a content marketer, you're not going to get very far without an organized editorial calendar.
The Content Strategy Course You’ve Been Waiting For
From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the…