MatchStick Strategies’ Ippolito Praises Content for Small Businesses
"Everyone has a microphone these days," Ippolito says. "It's given small businesses an equal ground to reach clients."
The Content Strategist
Content Q&A Series
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Do You Know Where Your Customers Are Right Now?
Knowing who your customers are is crucial for a successful content campaign. Knowing where they are is no less so.
Copyblogger’s Simone on How to Save Your Soul in Marketing [INTERVIEW]
She explains how "great content solves real problems and becomes a trusted resource."
Schaffer of iostudio on the Coming Wave of ‘Owned Content’ [INTERVIEW]
He explains why it all starts with building strong relationships.
HP’s Potts on Using Content for Customer Support [INTERVIEW]
HP's VP of global digital support explains why he's not impressed with the content produced by most companies today.
Blogger Alexis Grant on How to Use Content to Get Noticed [Interview]
Grant tells The Content Strategist how to avoid the all-too-common trap of producing content that is "bland, corporate and boring."
Amy Vernon of Internet Media Labs on Why It’s Gotten Better for Writers [INTERVIEW]
The former journalist and social media veteran tells The Content Strategist that in digital strategy, "No one is an expert."
MindLeaders CMO Alan See on Using Content to Capture Customers [INTERVIEW]
See spoke with The Content Strategist about B2B marketing, his large Twitter following, and how to become a CMO.
The Industry’s Erondu on Why Design and Opinion Are the Future [INTERVIEW]
The blogger and content expert explains why "no one reads articles just for news anymore" and what to do about it.