Elizabeth Spiers on Launching Media Brands
Spiers talks with TCS about creating strong content, writing fiction and navigating the grey areas between journalism and brand writing.
The Content Strategist
Content Q&A Series
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Employing the Power of Writing Fast and Slow
Cognitive scientist Benjamin K. Bergen shows why the use of metaphor makes content more engaging — and arguably more memorable.
Rockstar Startup Storytelling: Know What It Takes
Great products don't always sell themselves. You need a great story to bring your company's vision to life.
Confessions of a Newsletter Writer
Vitro's Nerdletter tapped into the marketing, tech, and media scenes, and reflected a simplified version of Vitro’s white text on black with no images.
Why Content Should Always Align With Brand Sales Goals
"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."
The Big Presence of CrazyEgg’s Small Business Blog
Online content can exponentially boost a small business's reach – just ask the editor of The Daily Egg, Russ Henneberry.
Behance’s Blanda on Branded Content, Journalism and the Power of Sources
"A lot of journalists don’t recognize the power your sources have," the Behance editor tells The Strategist.
Fox News Digital Looks to Expand Content Beyond Politics
At the heart of the strategy is Misenti's quest for "nuggets" to grow the Fox News brand beyond into sub-topics online.
Hearsay Social Gains Ground Pushing Social Integration
When it comes to social strategy, those companies that hesitate will be lost, says Hearsay Social marketing VP.