Why Display Ads Are a Waste of Money—And What You Should Do Instead
Want to feel depressed about marketing? According to eMarketer, display ad spending is expected to grow a whopping 24 percent this year to over $80 billion.
The Content Strategist
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Neil Patel Reveals How to Tie Your Content Marketing to Revenue
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
3 Secrets to Content Marketing Success for B2B Small Businesses
Small business B2B marketers have so far had a hard time with their content marketing. Here are three secrets to help them out.
How to Build an Amazing Content Marketing Machine for Half a Million Bucks
Give our VP of content $500K, and he'll give you the world.
How to Get a Bigger Content Budget in 2015
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
Follow the Leader: Why Agencies Need to Embrace the Content Marketing Challenge
Agencies—which already own the brand relationship when it comes to media planning, buying, strategy, research, data analytics, mobile, and social—must be the ones to push brands into this next era of marketing.