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Content Analytics
ROI
Make Sure Data Isn’t Your Downfall
By
Contently
Storytelling
11 Storytelling Lessons That Will Transform Your Content Marketing
By
Joe Lazauskas
Strategy
Storytelling Is Not a Strategy
By
Kelly Wenzel
ROI
Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
By
Joe Lazauskas
Brands
How Docalytics Became Our Secret Weapon
By
Claudia da Costa
Voices
Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
By
Jordan Teicher
Brands
The Top 10 Free Content Analytics Tools
By
Amanda Walgrove
Brands
7 Content Measurement Tools Marketers Should Know About
By
Kavi Guppta
B2B
New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success
By
Aaron Taube
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