Measuring Content ROI in Long Finance Sales Cycles
Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees.
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The Most Effective Ways to Tie Content to Revenue in 2025
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably helped a few deals move forward. You gesture vaguely at that product explainer video that likely nudged some prospects along. You say “engagement” a…
7 Features the Best Marketing Analytics Tools Will Have
Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as writing yet another sales sheet, one thing can make your life easier: Data. Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to…
Leverage Analytics to Prove Content’s Value in Impactful Ways
Content's ROI is nearly impossible to track, but that doesn't stop executives from asking for tangible data on its impact. Let's explore some ways you can measure your content's value using Contently's innovative technology.
Realize the Value of Your Organic Traffic With a Content Value Tracker
Learn how the Content Value Tracker can help you measure the value of organic traffic in content marketing. Discover the metrics tracked by the tool, such as search ranking and social media engagement, and how it can help you optimize your content strategy. Maximize the content value of your efforts and achieve your business goals with this powerful analytics tool.
5 Tech Brand Case Studies That Will Inspire You
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new…
Make Sure Data Isn’t Your Downfall
Marketers seem fixated on gathering as much data as possible when they should really put all of their chips into finding the right data.
11 Storytelling Lessons That Will Transform Your Content Marketing
While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.
Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
When it comes to content planning, there's a lot that content marketers can learn from the "Moneyball" approach.