Why Content Marketers Need to Stop Chasing Pageviews
Since the dawn of the internet, advertisers and publishers based the value of a website on two imperfect metrics: Unique visitors and pageviews.
The Content Strategist
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The Struggle To Make Seltzer Sexier
Attempting to lift a decades-old brand into the digital age isn't easy, as seltzer brand Vintage is finding out as it develops an online content strategy as part of a brand overhaul.
Politics of Content: Obama, the Press and Democracy
We don't often think about the Obama administration as a brand. But we should.