The Content Strategist
For years, one of content marketing's shiniest successes was the data-intensive blog published by dating site OkCupid. It hasn't published a new post in two years, but the OkCupid executive who runs it says it's going to make a comeback.
The content marketing successes of Red Bull, GE, and American Express all have something in common, and understanding it may help confused content marketers who aren't sure where to start.
Download Contently’s new ebook, “The New World of Content Measurement: why existing metrics are flawed (and how to fix them)” below.
