How ‘Zines Help Big Brands Keep It Real
Millennials are good at discerning when brands are inauthentic and disingenuine. One way to strike a chord with them? Old-fashioned zines, as Nike and Red Bull demonstrate.
The Content Strategist
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Publishing Lessons From a $25 Magazine With a Pop-Up Swiss Army Knife
“Print is the new black.” That’s what Content Strategist’s Natalie Burg wrote last week about the trend of brands asking themselves, “Why spend €40,000 a page to advertise in Vogue when, for the same amount of money, you can publish an entire magazine?” But apparently, brands aren’t the only ones launching print magazines. Vintage Magazine…