The Content Strategist
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating. Though the SI snafu occurred in the early, Wild West…
After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a few key factors.
Marketing has a language problem. We're going to address it, one word at a time.
Since luck will only get you so far, here's why infographics, workflows, and downloadable content could lift your content strategy in 2017.
