Why Finance Brands Are Investing More in Educational Content
We aren't great at personal finance. Now, financial firms want to help.
The Content Strategist
Bank of America
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Why Citi and BoA Bank on Digital Content to Do Social Good
These days, a brand isn't on its game if it isn't doing "social good." This is particularly true of the finance industry. Take this May's Fleet Week—a New York City-based celebration of the United States Navy, Marine Corp, and Coast Guard. Bank of America collected tweets using the hashtag #TroopThanks and posted them to a digital billboard in Times Square. The idea behind the Express Your Thanks campaign, now in its third year, is to give messages of gratitude a big platform, audience, and reward.
Sponsorship Goes Back to School
As Aristotle said, the roots of education are bitter, but the fruit is sweet. Well, what if the fruit is paid for by a large company that wants you to eat from their produce section?
Content Rescues Brands From
The Edge Of Disaster
When a PR disaster strikes, brands are quick to turn to social media — particularly Twitter — to extinguish the flames. But that 140 character limit can be prohibitive when dealing with an emotionally-charged situation. Bank of America felt it in early July after responding to tweets from the anti-corporate activist group Occupy L.A. with…
New York Times Compendium, Twitter Musical Chairs, YouTube Redesign
The New York Times last week launched Compendium, a Pinterest-like tool that lets readers collect articles, parts of article, pictures, and videos online.