How Axe Found Its (Marketing) Magic
At long last, Axe's advertising can pass the smell test.
The Content Strategist
Axe
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This Brand Told the Story of Romeo 100K Different Ways, and It’s Freaking Awesome
Romeo and Juliet, with a programmatic twist.
Why Brands Need to Fight the Temptation and Stay Off Ello
One of the main reasons that Ello is popping off right now is that the nascent social network explicitly rejects advertising and commoditization of user data. It's manifesto makes that abundantly clear.
Brands and Bros: Who’s Brave Enough to Ride the Bro Media Wave?
For brands currently looking to build a bro site, here are three primary advantages that could help them turn into publishing powerhouses.
How Super Bowl Ads Drove Viewers to Online Content
This year's Super Bowl ads marked an interactive high-point between branded content and consumers.
Axe’s Space Academy, ‘Girls’ GIFs on Tumblr, Comedy Central Radio
Axe is holding a contest to send the winner into space in 2014, according to ClickZ.