Content Marketing

Axe’s Space Academy, ‘Girls’ GIFs on Tumblr, Comedy Central Radio

The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Axe’s Space Competition

Axe is holding a contest to send the winner into space in 2014, according to ClickZ.

The men’s care brand has created the Axe Apollo Space Academy (AASA), along with, to publicize its latest space-themed scent. Entrants must go to the website, register with AASA, and create a profile and video that explains why they wish to go to space.

“Girls” GIFs for Tumblr

The Daily Dot, via Mashable, reports on GIFS for the HBO series “Girls” and the rules they must follow on Tumblr.

Fans can submit their own creations, but they have to only feature images from the show along with direct quotes. They also must be five seconds long and should not be combined with any other content.

The project, titled “What Should We Call Girls,” features over 100 GIFs.

Comedy Central Coming to Radio

According to the New York Times, Comedy Central has struck a deal with Sirius XM Radio stipulating that it will have its own radio channel through the provider.

The channel will feature “stand-up comedy and rely on material produced by the comedy cable network.” The network will start around April 1 and showcase performances from shows like “Comedy Central Presents” and “Premium Blend.”

Freelancing is War

Illiya Vjestica, a freelancer, made a SlideShare presentation on the wise lessons he’s learned from his career as an independent worker.

He says that business is war and that freelancers have to fight to achieve their dreams. They should give themselves a three-day period to complete a project, and to always discuss higher salaries in person. Freelancers should not over promise, and only deliver on what they can do, as well as focus on creating multiple streams of income.

Keeping a Day Job and Freelancing

Naldz Graphics features a piece on reasons why a worker can and should keep a day job while freelancing.

Having both a steady job and freelance gigs will allow a worker to be financially stable and fulfill their dreams. Freelancing also helps to expand the writer’s network of contacts.

Plagiarism in Content Marketing

Christina Schmitz of PR 20/20 writes about avoiding plagiarism in a content marketing strategy.

She says that copying content “undercuts individuals and brands that put a priority on quality over quantity.” Marketers should look at HubSpot’s “How Not to Steal People’s Content on the Web,” along with online keyword monitoring tools, and, which checks if content is original.

Reverb Suggests Stories

Jeff John Roberts of Paid Content reports that Wordnik, “an online dictionary that assigns meaning to words based on both standard definitions and real-life context,” has launched Reverb, a site that will help readers find interesting content and stories.

Publishers and blogs are using the site to help boost their current content campaigns. The site, for now, is free for publishers.

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