Red Bull’s World: The Secret Ingredients of Revolutionary Content Marketing
Is Red Bull a drink giant that publishes content or a publishing empire that sells a beverage?
The Content Strategist
Altimeter Group
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Procter & Gamble Goes to the Source of Olympic Champions: Moms [VIDEO]
During the 2012 Olympic Games, Procter & Gamble is promoting its brand by turning its cameras to the champions' moms.
What the Jonah Lehrer Debate Means for Content
The debate over The New Yorker writer's repurposing his articles has implications for content marketers and the material they produce.