5 Brands That Are Using the Internet of Things in Awesome Ways
Thanks to the Internet of Things, marketing is about to get a lot more personal.
The Content Strategist
Altimeter Group
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50 Quotes That’ll Make You a Better Content Marketer
Last February, we shared 25 quotes that inspire us. This year, we've added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day.
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
How to Get a Bigger Content Budget in 2015
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
The 7 Deadly Sins of Content Marketing
Creating content that attracts choruses of heavenly angels may be a tall order. An easier goal is to simply avoid the capital vices that could land you in the pits of Hell — or worse, content purgatory. With this in mind, I've invoked the patron saint of content marketing (St. Francis de Sales) and some industry experts to steer you away from eternal damnation and towards celestial ROI.
Has the Travel Industry Missed the Content Marketing Boat?
Travel and leisure should be the stuff of content marketers' dreams. And when it comes to telling stories that drive business, travel practically does the job for you, right? Not so fast.
Confronting the Challenge of Telling Stories in Real Time
The future of content might very well be about finding a better way to respond to the present.
Content in 2013: What’s Next for Creators and Publishers?
Five things writers, creators, and publishers can expect to see happen with content marketing in 2013.