The Content Strategist
RIP, Google’s ten blue links. You weren’t perfect, but at least you were predictable. Google’s new AI Mode, currently in the midst of a phased rollout, is likely the beginning of the end of the SERP’s 20-year reign. In general, this new era of AI Search is nothing short of — to borrow a phrase…
Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same case. The foundation of the $80 billion SEO market is cracking and something new is being born: LLM Optimization (LLMO). And the companies that understand this shift first will own a massive competitive advantage. The…
It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to produce, two newsletters to ship, and you’ve been promising your CEO you’ll update the website copy for months. Oh, and did we mention you need to do all…
The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). Traditional search is dying. Dramatically. According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.…
You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that…
Recently, I have become obsessed with “Pack my Stanley” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer…
Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By…
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. And that’s not by accident. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in…
